Dynamic web solution combined with a SoMe content strategy. Second semester exam project

The company already had an established customer base, but was struggling to connect with a younger audience.
To address this issue, we focused on creating a solution based on an understanding of the user, and we employed a SoMe campaign targeting a younger demographic with creative hobbies and interests such as jewelry making.
We generated content dynamically by importing information from an external data source about the jewelry making courses that the company offers.

Tools and processes

• User base segmentation
• User testing
• Project management
• Photoshop
• Illustrator
• After Effects
• HTML and CSS
• JavaScript
• JSON